TRANSMISSIONS / BLOG

Writing.

Field notes on building websites, systems, apps and automations, getting found on Google and in AI answers, and making technical decisions without the jargon.

3 articles

Article cover: the letters AI next to a “# llms” document connected to a network of dots.

#ai #seo #structured data

An AI-ready website: llms.txt, crawlers in robots.txt and structured data

The technical side of optimizing for AI: which crawlers exist and what each one does, how to decide what to block, what llms.txt is and how structured data helps models understand your site.

Oct 14, 2026

Article cover: the word GEO next to a planet with a quotation mark at its center, linked by dotted lines to three satellites.

#geo #ai #content

GEO: how to get your site cited by ChatGPT, Perplexity and Google AI Overviews

Generative Engine Optimization without the hype: what the research shows, what search engines officially say and the writing techniques that make content citable by AI.

Oct 10, 2026

Article cover: the word SEO next to a magnifying glass in orbit, over a purple starry sky.

#seo #indexing #performance

Technical SEO in 2026: the checklist I run on every site

Crawling, indexing, Core Web Vitals, structured data and i18n: the items I check before shipping any site, with practical examples.

Oct 06, 2026